Hana-no-Hana has been a bestselling brand for hundreds of years. During that time period, Japan went through 4 eras, Meiji, Taisho,Showa,&Heisei… and in each era, this product has been loved by every user. Nowadays there is a wide variety of incense fragrances but Hana-no-Hana was one of the first to have various scents.